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We are MINOR FORMULA;
Driven towards change, facilitation of cultural expression and a common need for identity; we took it upon ourselves to form our own community and build a platform to showcase talent.
We choose to be undefined by traditions and social normality, standing strong for what we believe in. With deep roots in music, art and street culture, we intend to inspire and facilitate growth, positivity, change and all forms of creative expression amongst forward thinking, conscious individuals.
We dream up our concepts, taking inspiration from the lives we have lived and the world we intend to create. We then go on to design, hand print, embroider, finish and package each of the garments to ensure we deliver a product we are proud to represent.
You’ll see that most of our designs are an evolution or adaption of our motif, the sacred lotus flower. This symbolises and encompasses an important message for us. The lotus flower grows slowly under and out of the mud, eventually blossoming into something strikingly beautiful despite the harsh environment in which it grew. The lotus does not lose its colour on the way. As such, the lotus for us symbolises the human who similarly, often find themselves in unfavourable circumstances, but nevertheless break through untarnished by their surroundings into the lotus they were destined to be.