MINOR FORMULA is the way out of the mud.
We created this eco-conscious clothing brand as a way to uplift ourselves and those around us.
We use sustainable materials and support local suppliers to create ethically made, high-quality clothing from our clothing store in Moseley, Birmingham.
Our store serves as a community hub for creative expression from which we produce ‘Unsullied Sessions’ live music performances and ‘Synchro City’ is where we take over venues with our own curated live music events
Our logo, the lotus flower, symbolises growth and the overcoming of adversity as the lotus grows out of the mud, blossoming beautifully untarnished, despite the harsh environment in which it grew.
Our goal is to facilitate growth, happiness, expression and cooperation.
We believe that MINOR FORMULA is the journey of self-discovery and growth and this of course is unique to each individual.
Find your MINOR FORMULA and GROW OUT OF THE MUD