We are MINORFORMULA
WE BELIEVE THAT, LIKE THE LOTUS, EACH INDIVIDUAL HAS THE POWER TO BLOSSOM BEAUTIFULLY, UNTAINTED BY THE HARSHNESS OF THEIR ENVIRONMENT. THE LOTUS FLOWER EMBODIES THE ETHOS OF OUR BRAND, SYMBOLISING GROWTH AND TRIUMPH OVER ADVERSITY.
OUR ULTIMATE GOAL IS TO FACILITATE PERSONAL GROWTH, HAPPINESS. AUTHENTIC EXPRESSION, AND COLLECTIVE COOPERATION, THEREBY CREATING A MORE RADIANT UNIVERSE FOR US ALL TO SHARE.
SINCE OUR HUMBLE BEGINNINGS IN 2017, WE HAVE GROWN FROM OUR BEDROOM INTO SHARED WORKING SPACES AND THEN ONTO OPENING A BRICK & MORTAR HOLISTIC CLOTHING STORE IN 2020.
WE OPERATED FROM THE STORE IN THE HEART OF THE COMMUNITY UNTIL 2023
WHEN WE MADE THE HEARTFELT DECISION TO CLOSE OUR PHYSICAL STORE AFTER FULLY EMBRACING OUR COMMITMENT TO GROWTH, DEEPENING THE CONNECTIONS WE HAVE BUILT AND EXTENDING OUR REACH OUTSIDE.
GROW OUT OF THE MUD AND KEEP YOUR COLOUR
chū yū ní ér bù rǎn
出淤泥而不染
SUSTAINABILITY
At MINOR FORMULA, we believe that sustainability is not just about protecting the planet, it's about creating a lifestyle that is beneficial for yourself and others. Our garments are made to last using organic and recycled fabrics and by making minor adjustments to our practices, we can create real impact on our inner and outer realities.
We understand that sustainability is a constantly evolving journey and we strive to find new ways to improve our practices. Our goal is to make this journey easier for you by providing you with better options.
When you choose MINOR FORMULA, you're choosing to make a conscious effort in positively impacting yourself and the planet you live on. You're inspiring others to make more sustainable choices and together, we can create a better future for us all.
